Category: Blog

This is for the Blog/News

  • The Need for a Consumer-Friendly Manufacturer Directory

    The Need for a Consumer-Friendly Manufacturer Directory

    It’s Time to Tap into a Big Opportunity

    At this point in time, our directory is filled with wonderful small businesses, but we’ve yet to fully tap into the potential of local manufacturers. A huge shout-out to Priia Cosmetics and Stofanak Custom Cabinetry, who have joined and truly get the mission-we appreciate you! I understand why some manufacturers might not have joined yet. I recently attended a Chamber of Commerce meeting for manufacturers, hoping to connect with some businesses and spread the word. Instead of meeting with manufacturers like Victaulic, BBraun, Mack, Follett, Bakerly, Just Born, and Martin Guitar, I found myself shaking hands with other non-manufacturing businesses like mine. This experience helped me realize how busy manufacturers truly are-they’re focused on making things, which makes it harder for them to explore joining something new, like a local directory. But I believe there’s a huge opportunity here. While larger manufacturers might think, “Why would we want to be in a consumer directory? We’re already well-known, and we don’t sell directly to shoppers,” I want to say: You are the big deals! And while you’re making major contributions to the Lehigh Valley economy, there’s still so much value in connecting with the local community through a directory like ours.

    A Real-Life Example: Ladders and Tree Stands

    Just this week, my husband, who runs Terps Whitetails, met with a gentleman who owns a company that makes box and tower blinds. The man explained how the prices for their imported ladders are skyrocketing and wondered if my husband knew of any local metal shops that could help. The two of them had a conversation about how hard it is to even find where these items are made. It made me think-there’s a real need for a user-friendly directory for manufacturers. The opportunity is there! We need to grow this quickly, especially with potential tariffs on the horizon.

    Five Reasons Why Local Manufacturers Should Join MiLV

    1. Reach a Wider Audience:
      Our directory isn’t just for shoppers-our audience includes executives, other businesses, potential employees, and more. Many are actively seeking local goods, making our directory an excellent resource for manufacturers to get noticed.
    2. Demonstrate Your Support for Local Growth:
      Joining our directory shows that your company is invested in the creativity, productivity, and prosperity of the Lehigh Valley. It’s also great exposure for your business.
    3. Make It Easy for New People to Find You:
      Whether you’ve been here for decades or just moved to the region, being listed in our directory makes it easier for others to find and connect with you. Don’t let the learning curve stop potential customers-be visible!
    4. Celebrate the Lehigh Valley Manufacturing Economy:
      The manufacturers in our area are key to the region’s success. By joining MiLV, you help celebrate the thriving economy we’re all proud of. Let’s highlight the impact you’re making!
    5. Support the Local Economy and the Environment:
      More and more people are consciously changing their shopping habits to support local businesses. They understand the value of buying products made locally-both in terms of community support and environmental impact. By joining the directory, you’ll be part of that movement.

    Building a Resource for Our Community

    We’re building a community-driven resource that will evolve and grow over time. We’ve already seen its power through the smaller makers and artisans who have joined. As we expand to include manufacturers, the potential for connections and growth is limitless. If you know of any local manufacturers who haven’t joined yet, please let them know about MiLV. Manufacturers, I’d love to connect with you! Let’s have a conversation over lunch and see how we can collaborate to make this directory the most useful, comprehensive, and celebrated directory in the country.

  • Toys Made in the Lehigh Valley

    Toys Made in the Lehigh Valley

    Toys Made in the Lehigh Valley - Blog Post Cover Image with Stuffed Bears

    This morning I stumbled upon yet ANOTHER example of a manufacturer that I had NO idea was in the Lehigh Valley. And I’ve been living here my whole life!

    Curto Toy Manufacturing Company is said to be in Easton (according to Google), and they make and sell custom plushies, especially plush mascots for companies, schools and sports teams. Curto toys, this is your official invitation to join our directory!!

    Every time I discover another manufacturer, it’s always by chance and almost never by Google. Today, I came upon Curto accidentally, while researching classic car shows for Donut Rally Lehigh Valley.

    Curto has been in the Lehigh Valley for decades. Way past even when I was born. So it’s kind of crazy to think that I’d never heard of them before. When I was growing up, my parents started a collection of Steiff stuffed animals. But I wonder just how much better or worse Steiff is, compared to Curto? And, if I had the chance, now that I have toddlers myself, should I have them collect Curto stuffies instead of Steiff?


    The Wide Wonderful World of Toys

    In my investigation of toys in Google, I came upon yet another toy manufacturer in Lehigh Valley, Big Bang Conestoga Cannons in Bethlehem. Umm… toy cannons, and I’ve never heard of them?? I love cannons! These collectible cast metal cannons make an actual BANG, and come with bonus flints for more fun. I am… shocked. Been living here for 40 years, and I’ve never heard of them either.

    This directory is a passion project and a resource for the whole Lehigh Valley. I’m heavily invested in trying to get our list as thorough as possible. Big Bang Conestoga Cannon CompanyWANT TO JOIN?? This is your official invitation, just like with Curto. We’d love to have you.

    Lehigh Valley folks– start buying local toys! Some, granted, are at heirloom prices, but they are also made with heirloom-quality manufacturing.

    I’m dying to learn of other toys produced here. I wonder if, in someone’s basement somewhere in Emmaus, there are little basswood whittled toys being made and sold on Etsy. Or, maybe someone up in Slatington has a shop that makes and sells fully-furnished dollhouses. I know for a fact that there are at least two larger 3D Printing toy makers in the Lehigh Valley. But again, good luck finding them without just seeing them randomly at a market one day.


    Who is making imported toys?

    The fact is, that toys are the kind of thing that are so widely varied and hard to find without questionable origins; there’s something *not right* about having your child play with a toy that was hand-painted by a rapidly-aging, hopeless child of the same age in a sweatshop overseas. Like these crochet flowers…

    Instead, how about yet another local handmaker of stuffies??: Darby’s Crochet Corner. Darby makes crocheted bees, bears, elephants, critters of all kinds– not to mention other characters for holidays etc. She works day and night making these things that are frankly so darn fun and cute, that I have had to guard from my toddlers (with my life!) the two raffle items that she donated recently. LOL

    Once again, Darby works not from a storefront, but from her home. She has an INTERNATIONAL following on social media, but locals might not know she’s here! Once again, without a physical address, search engines will have a very hard time finding and identifying her business as a “Lehigh Valley” maker. I’m happy to report, though– her membership on our website definitely helps her get discovered! 😀


    Handmade “Toys” can be More than Toys

    Makers of handmade items are always harder to find, and usually lower-volume. But handmade or artisanal items are no less valuable or important to support. Take current MiLV member, Precious Mementos by Jenell. She handmakes stuffed animals, but they are usually to commemorate someone or something. For example, to help a child cope with the loss of their father, Jenell might be asked to make a pillow or stuffed bear out of the father’s favorite T-shirts.

    Are memory bears harder to find? Yes. While manufacturers benefit from having an official “business address” for Google to recognize, handmakers often do not. Jenell, for example, works out of her home studio. She does not have a storefront with which to make herself more “findable” to customers. Similarly, Etsy doesn’t recognize “Lehigh Valley,” so a search for local makers of bereavement bears is impossible, unless one filters results by each town. (Grab a cup of tea for this, and search one-by-one: Allentown, Bath, Bethlehem, Bowmanstown, Breinigsville, Catasauqua, Center Valley, Coplay, Danielsville… omggggggg… and then promptly give up and buy a sympathy card.)

    Unfortunately today in Lehigh Valley we still have people who have to write to Facebook groups asking who makes memory bears. Take this post in a nation-wide memory bears group:

    She was lucky. And savvy with Facebook. But guaranteed people who aren’t on social media will have a hard time with this search.

    The Lehigh Valley is littered with smaller and larger toy producers. All we need to do is get them under one roof (Made in the Lehigh Valley), and then shopping for local toys will be a LOT easier!

    If you’re an experienced maker or manufacturer and would like to join Made in the Lehigh Valley, go to https://www.madeinthelehighvalley.com/join and let the fun begin.

  • Lehigh Valley Farmers Markets 2024

    Lehigh Valley Farmers Markets 2024

    It’s FARMERS MARKET SEASON! These great markets all have more than amazing vegetables and fruits. They are vibrant representations of the many products the Lehigh Valley has to offer.

    We have included this map on our Shop-in-Person page as well.

  • Maker Feature: Career Coach and Podcaster, Shelley Maley

    Maker Feature: Career Coach and Podcaster, Shelley Maley

    Shelley Maley, Dreamcatcher Career Coaching
    Shelley Maley, professional career coach, and podcaster

    At Made in the Lehigh Valley, we spend a lot of time thinking about maker businesses. It is an incredibly multifaceted, multicultural and complicated subset of industries!

    We are often interested to find out how people got into their maker businesses to begin with. Most of the smaller maker brands have started as sole proprieterships—self-employed people looking to either make side income or carry themselves and their families on their own terms and schedules.

    Other times, maker businesses start as part of a transition. “I used to be a nurse, but __________, and I just didn’t feel like my career was going in the right direction. So I realized I loved making _________, and decided to make that my business instead.”  Or “I started out as an elementary teacher, but then I had kids, and I needed a way to make income from home, so I started making ________ and selling them.”

    As part of this week’s blog, we thought it would be useful to speak to an expert on these transitions. Shelley Maley, PHR, GCDF, is the founder of a Lehigh Valley company called Dreamcatcher Career Coaching, which specializes in 1) helping people (young and old) identify fulfilling career paths, and 2) coaches them to achieve their goals.

    Shelley is a prime example of successful transition from one career to the next. In fact, Shelley had experience with five careers in three different industries (including Human Resources) before she established her coaching practice. She navigated her career changes with her own innate talent  and consequently became eager to help others with their own transitions.

    Having children, needing a promotion, or experiencing health problems, aging parents, job burnout, hostile work environments– there are so many reasons why people need to open the doors to the next chapter of their career. Shelley helps her clients navigate all of these challenges and improve themselves in the process.

    Shelley spoke to me at length about the different types of people she serves. About 50% of her clients are mid-career, and the other half are early career professionals who have just graduated from high school or college. Many are struggling with burnout, confidence, and/or mindset. Almost every client needs help with refining their interview skills, updating resumes, conducting effective job searches, and even finetuning soft skills like dining etiquette, communication, and professionalism.

    Shelley explained that many of her clients are confused and feel “stuck in the muck”, oftentimes panicking about what to do next. For example, one of her clients approached her for help on her elevator pitch. They worked together on that and more—focusing on confidence-building and mindset. Through this consultation, her client was able to achieve a $20,000 increase in pay.

    Dreamcatcher Career Coaching offers workshops for recent college graduates, etiquette workshops for universities, confidence workshops for women, and so much more.

    In another exciting expansion of Shelley’s business path, she has also become a maker. She started her own podcast in February, called the Young Professionals Career Catalyst. To get started, she hired another Lehigh Valley podcaster for advice, purchased the proper software, and got to work. She drew on the support of her sisterhood, the Lehigh Valley Polka Dots, who meet several times a month to hang out, network, support and encourage one another. Shelley states unequivocally, the LV Polka Dots have changed her life and she is forever grateful for the friendships she has made there.

    Her educational podcast is interview-format and features exciting guests, whose stories and advice highlight three very important realities: people evolve, careers change, and that’s OKAY.

    I actually find it surprising how few “career readiness” programs even mention maker businesses. As a former teacher myself, I sat through many programs teaching kids about “their futures” that either pigeonholed them into certain jobs or sent them into industry to be minimum-wage employees.

    As Shelley’s story indicates, career evolution and professional transitions are extremely normal. Makers who have their own businesses are extremely creative and entrepreneurial. They are resilient and hard-working. They are problem-solvers and strategists. Maker businesses can be the avenue to something better, or the bridge that helps soften the blow of a career in flux.

    Thank you so much, Shelley, for your insights and conversation. We are new podcast subscribers!

  • The True Value of Local Goods

    The True Value of Local Goods

    The local brewers of McCall Collective sell more than just "beer."
    The local brewers of McCall Collective sell more than just “beer.”

    Have you ever hosted guests from out of town and wished you had a gift to give them… from your town?

    There are tons of reasons why people might want to give locally-produced gifts at times.

    • Overnight wedding guests
    • Out-of-town college students
    • Business partners from out of town
    • New home buyers
    • Visiting and prospecting business people
    • Sentimental gifts for people who already live here

    There are probably dozens of ideas, but these are just a few of the more popular ones we’ve encountered since starting to promote local goods. I’ve had my own meaningful experience with local gift-giving… may I share a quick story?–


    Birkenstock

    When I was a student at Northampton High School, I participated in their German partnership program. I stayed with a family in Bad Endbach for a week.  Interestingly, the dad of my exchange family worked at a Birkenstock office (they make the most AMAZING sandals!), and on my last day at their home, he gave me a pair of Birkenstocks.

    Let me tell you– I treasured those sandals. I wore them EVERYWHERE. They took me through my entire educational career at Penn State. I wore them even when they didn’t quite match the occasion, because they meant something to me. They reminded me of my amazing trip, they were like a piece of my exchange home and family, walking through my future with me. I am not a very sentimental person, but the fact that Mr. Von Borstel brought me something from their town, put this gift in a whole other category.

    Most of the time when we talk about gift-giving here at Made in the Lehigh Valley, we focus on the special-ness of handmade goods. But locally manufactured goods are just as wonderful! Whether you are throwing a party with out of town guests, or hosting someone from another country, it means something to give a gift that’s made here.

    Dare we say, there is extra monetary value?


     

    Lesa Ukman, giving a presentation on valuation of Social Capital at the LVACA conference in May 2024.
    Lesa Ukman, giving a presentation on valuation of Social Capital at the LVACA conference in May 2024.

    Social Capital

    How do you quantify the extra sentimental or emotional or societal value of an object… if you can’t measure it in dollars? Recently at the Lehigh Valley Arts and Cultural Alliance‘s Conference, entrepreneur Lesa Ukman gave a speech about measuring what she called “Social Capital”– that extra UMPH that gives arts and cultural activities value. It’s hard to put your finger on… but you know the value is there, and it’s WORTH A LOT. (Lesa’s company, ProSocial Valuation Service, developed an equation to give monetary value to all of this “immeasurable” — how cool is that??)

    As we were watching Lesa’s presentation, I was having a huge, ardent conversation in my head with myself. (Actually, it wasn’t a polite conversation… I was just shouting at myself.) THIS. THIS is what Made in the Lehigh Valley is all about! When we think about giving gifts, locally-made ones have EXTRA… pizazz. They have heart or something… way more than imported gifts! The “localness” is valuable. When you search on Etsy fine art prints to hang in your new home, sure the prices of out-of-state photographers’ prints may be cheaper, but they are missing that… that… social capital. There is worth in having an art print that was photographed by someone in the Lehigh Valley.


    Using our Site for Gift-giving

    OK, so here’s the good news. We are very, VERY lucky, because the Lehigh Valley makes an incredible array of items, from delicious candies to the most beautiful art. When you are here, you are surrounded by talented, creative, entrepreneurial people who are just dying for you to see what they make.

    Now, your only challenge and last hurdle– is finding those people and their brands.

    At Made in the Lehigh Valley, our goal is to make it EASY for you to harness the power of local gift-giving, no matter what the occasion. If someone wants to give special, local presents, whether they are arts, crafts, or manufactured products, it shouldn’t be a massive undertaking to find fun ideas. Madeinthelehighvalley.com is here to do all the legwork for you and make it easy for you to find that perfect thing.

    So go ahead, make that Lehigh Valley gift basket! Browse our amazing artists. Find new brands. Have FUN, and know that whoever receives that gift, is receiving more than just objects.

  • Why Our Makers are Hard to Find

    Why Our Makers are Hard to Find

    Have you ever stopped to consider how different maker businesses are from other businesses? We hope to dig a little into why makers are hard to find, but before we answer that, let’s talk about why people make.


    Makers Gonna Make…

    Maker businesses are perhaps some of the oldest and varied businesses in the planet. Since the beginning of societies, humans have been making and trading items. The tradition continues today, even as so many people lose their attention spans to the internet, others persist in nobler causes, and devote countless hours to making objects, hoping to be compensated (FAIRLY) for the time they put in.

    But some things have changed a bit from our primitive days. Our society has gotten a LOT more sprawling, both geographically and through technology. A village crafter in a Medieval town would be known throughout the town, and customers would stop by and purchase goods as needed. Nowadays, however, many craftsmen work, hidden in the recesses of their home workshops, known only by their friends and fans. Their private home addresses are NOT their business addresses. In fact, they don’t even have a business address. They have a website (on the worldwide web), at BEST. Some have pretty good social media, but it was surprising to us recently, to meet many craftsmen who don’t have a website, don’t have social media, and literally only have a single day or two’s presence at a market… every year.

    Bangor's Goats Milk Soap Maker, Hens on the Hill, has great social media! ...and still has to field questions weekly about "where to find local goats milk soap"...
    Bangor’s goats milk soapmaker, Hens on the Hill, has great social media! …and still has to field questions weekly about “where to find local goats milk soap”… It makes us want to tear our hair out.


    The Nature of the Internet

    So, here we are in 2024, with our talented makers hidden and overworked, trying to be seen, appreciated, and recognized on a GLOBAL stage. And who is the emcee of the global stage? Google.

    Oh, Google.

    Let’s remember, Google is a tech company. Google is pretty amazing, but Google is algorithms. And Google loves money, has a lot of it, and wants more of it. Google has allies in all spheres, whether political, economical, and geographical. So, pardon me while I state my humble opinion: Google does not give TWO HOOTS about the Lehigh Valley community and our makers.

    To ingratiate yourself with a company like Google, you have to 1) Have a lot of time and patience to build your business around their system  and 2) Have a lot of technological skills to optimize your business to their system. Makers… spend their time making. Makers’ skills are primarily in their art. Unless a maker is multitalented and has lots of hired help, how exactly are they supposed to do this? The sad fact is, many of them can’t and aren’t.

    Local author Frank Stangle signs books at a summer vendor fair.
    Local author Frank Stangle signs books at a summer vendor fair.


    Etsy… *sigh*

    Etsy is another company that is sort of the co-emcee of the handmakers’ arena. They did a fair job, til they started: giving search preference to free shipping and “sponsored” ads, allowing international makers to copy and plagiarize works of art and sell them for cheaper on Etsy, allowing people to sell A.I. products, and charging higher and higher commissions (as if makers really have that much of a margin to lose). If you want to learn all of the ways that Etsy has let artists and crafters down, just do a quick search on Youtube and you will find rant videos galore..

     

    It can be confusing to navigate around all of the ads in Etsy and find local makers instead.

    These aren’t the only problems, though– From a consumer perspective, Etsy is much harder to use than you might realize. The location filter is not available in all searches, the location filter keeps turning off, and the “Lehigh Valley” is not a location on their website. So, when you are trying to find a Lehigh Valley maker on Etsy, you literally have to know their municipality.  A search for Bethlehem does not yield Bath results, even though they are like 5 miles apart.

    We have found this to be an incredible impediment to finding local makers on Etsy. If you see a person selling things at a fair in Macungie, and you know they have an Etsy store, but forget their shop name (or, God forbid, spell it wrong), you then also need to guess the town where they live. Coopersburg? Macungie? Slatington? It’s impossible. It’s just impossible.

    Finally, Etsy doesn’t allow their artisans to tag things that they are able to make. It only allows customers to search current inventory. For example, if a vendor makes 3D printed hermit crab toys, and you want to buy one, searching Etsy for “3D Printed Hermit Crabs in Nazareth PA” doesn’t work if that vendor doesn’t have any hermit crabs for sale in their Etsy shop. If this example seems oddly specific, it’s because it actually happened to me. LOL


    Privacy

    Google favors companies with addresses. Many times, in order to be searchable, you must sign up for an”API” that gives your business a searchable location for everyone to find. Which is great, unless you want your physical location to be PRIVATE. Makers have a right to privacy, as they should. But Google doesn’t like that. And social media also doesn’t like that. (Editorial miff: How dare they set up the system to be so intrusive??)

    At Made in the Lehigh Valley, we list everyone by the town where they create (eg. Northampton), but we don’t go any farther into their location unless they want to share it with their customers. The location is general. They make things… here! And that’s all the internet needs to know.

    That said, they are still competing on the larger stage. So our website gives the makers the searchability they require, in combination with added SEO on Google and the major search engines, WITH the privacy makers are entitled to.


    Manufacturers

    Let’s talk about manufacturing for a sec. Many people see “makers” as just craftsmen and artists, but manufacturing companies and their employees are making things every day too, just on a larger scale! Surprisingly (to us, at least) it is pretty hard to find manufacturers too. Just ask any Lehigh Valley middle schooler who has participated in the “What’s So Cool About Manufacturing” competition– there’s no highly searchable customer-friendly list of manufacturers. You just have to find them one at a time. But really cool things are being made here! And as a person who likes to shop local, there is just as much value in buying things manufactured here as things that are handmade here.

    Local goods require less transport, support local jobs, and they add to the social capital of our region (dare we say, pride?). I’ll write about my own experience with locally manufactured goods later. But for now, let’s talk about how easy it is to find manufactured products on Google. Actually, let’s just save time. It’s not easy. It’s downright impossible. SHOCKER.


    How MiLV is Different

    Made in the Lehigh Valley is a website and directory built with our region and makers at the center. We love the Lehigh Valley, and we want to support everyone making things here, from the largest manufacturer to the smallest-scale maker. Businesses pay a small monthly subscription fee to join, and they can exit and rejoin as they see fit. Their profiles are beautiful, thorough, curated, personalized, and tagged with keywords. They have the flexibility of working with a private, local company… not some tech company who just got rid of their entire customer service department.

    Manufacturers can also enjoy a newfound market of customers who appreciate their products and the value of buying local. Manufacturer profiles can feature photos of their factories, products, and people, and humanize their business within the wider community.

    Made in the Lehigh Valley is local. It is not global (though we do have fun ideas for working with our international sister cities at some point!!). Makers don’t need to compete with 500,000+ results for fine abstract art. They are in a regional community of fine artists, selling to their community who appreciates them. If the handmaker’s internet is a blizzard, Made in the Lehigh Valley is a warm bath.


    Joining Made in the Lehigh Valley

    It’s easy to join Made in the Lehigh Valley. Click here to read about our subscription packages and sign up. You and your customers will be so happy you did!

  • Why Our Community Needs a Maker Directory

    Why Our Community Needs a Maker Directory

    Downtown Easton, PA

    The Lehigh Valley is something special. We’ve got thousands of people moving into our area every year, and our natives are STAYING (because we’re vibrant and we’re beautiful)! We’ve got all types of areas: A little bit city, a little bit rural, a little bit suburban. Drive-able distance to the big cities, thriving arts & culture scene, a nurturing business environment, and an impressive amount of manufacturing!

    The population of the Lehigh Valley community is over 700,000 people (plus or minus).  Of those, we estimate that around 14,000 are making things AND selling what they make. Do you want to support them? So do we.

    But here’s the problem. When you search for these people on Google, they rarely come up. There are many reasons for this, but we’ll dive into that topic next time.

    ———————————————————————————————————

    Lehigh Valley maker, 4Ever Lilys.
    Artistic epoxy/wood cutting boards, made by Lehigh Valley maker, 4Ever Lilys.

    Lose-Lose: A Quick Hypothetical Scenario

    Let’s say you’re at a vendor market and you find a lady who makes those trendy gorgeous ocean charcuterie boards, complete with seashells and foamy waves, and sometimes even sea plants. They’re around $90. You’re attending the market with your beloved aunt, who adores these boards, and wants to buy one, but decides against it because of the price. You both leave, and now you’re at home, thinking. Your aunt’s birthday is next week– wouldn’t one of those cutting boards make the BEST present??

    So you take to Google. You want to find this cutting board lady again. But what should your search terms be?

    “Charcuterie boards Lehigh Valley”  –> Results: restaurant businesses who sell catered charcuterie arrangements. Great results here, but NOT what you’re looking for.

    “Ocean cutting boards made near me” –> Blue Anchor Studio, Middleboro Massachusetts (and yes, Google location is turned on)

    “Handmade ocean charcuterie boards Bethlehem PA” –> Facebook Marketplace, Charcuterie boards for sale in Stroudsburg

     

    The final failed search results, before most customers would give up the fight and buy an import.

    … in other words, with Google, you will NEVER find this lady. The artisan has lost the sale. And chances are, you’ll just go to Etsy and find a pretty board made by someone in another state or country, so your aunt will not have the opportunity to find a board handmade in the Lehigh Valley. This bit of detail might have made the gift even more special.

    But to summarize, this scenario is a lose-lose.

    This happens ALL. THE. TIME. Why do we assume that we will find the exact makers we need, at the exact moment we need them, when they’re only ever available at pop-up markets??  In the end, search engines like Google and even Etsy favor the highest ad bidders, and the lowest prices. They do not favor our Lehigh Valley neighbors. Etsy doesn’t even have “Lehigh Valley” as a location filter.

    ———————————————————————————————————

    Win-Win: A Better Option: A Regional Maker Directory

    OK, let’s go back to this scenario. Craft fair… your aunt loves this ocean cutting board… now it’s her birthday. Got it.

    You go home, and type “Handmade Cutting Boards Lehigh Valley” and the first search result is www.madeinthelehighvalley.com, and there are 5 makers! All verified local crafters, all selling ocean cutting boards. They are listed with portfolios/galleries. Some with personal sites, some with social media. ALL of them are available to learn about, easily.

    Luckily, the woman who was at the fair has joined the directory. You contact her, do porch pickup, and your aunt has a great ocean cutting board that she loves.

    WIN. WIN.

    ———————————————————————————————————

    Building a Maker Directory Helps our Micro Economy

    The Fed gives their numbers every so often. Jobs are ____. Unemployment ____. Inflation ____. But our Lehigh Valley economy is more nuanced and personal than this.

    Makers who sell their goods NEED to make more sales. It is literally their job. Buying from local makers isn’t just a nice sentimental thing to do. It literally helps your neighbors, family, friends, friends of friends. When the rubber meets the road, it supports our regional economy at its source. The people. And, if given the opportunity, we bet YOU would choose to buy something made in the area, over something that was imported. Unfortunately, finding the non-imports online is pretty impossible.

    Allentown's Laura Brady, Fine Artist
    Allentown’s Laura Brady, Fine Artist

    Lehigh Valley Author Thomas Lubben

    Center Valley fashion designer, Lisa, of Remi Threadz

     

    And here’s another thing. If you buy from a local maker, they are more likely to spend those dollars locally later on. The dollars circulate HERE instead of, well, there. If you buy from a national chain, or buy imports, less of that money goes back to our community. It’s like we’re literally bleeding dollars to other states and countries.

    A regional directory of makers is a VALUABLE asset to the community– people AND the economy as a whole.

    ———————————————————————————————————

    The conclusion? Shop locally-made. And makers, join the directory today!!

    Whether you live in the Lehigh Valley or you’re a tourist, or even if you have literally never been here before, please know that by supporting this website, you are supporting a culturally rich, beautiful community in Eastern PA, with tons of pride and heart. Before you shop Amazon, shop HERE. Thank you so so much for your support!

    Are you a Lehigh Valley maker? Stop losing sales! By joining our directory, you are:

    1) Adding yourself to a major growing community asset.

    2) Creating valuable backlinks to all of your sites and socials, which improves your search engine rankings.

    3) Letting a wider social media audience know about what you’re making.

    Learn more about joining here!